Harnessing behavioural science
for sustainable development

Sustainability is about changing the behaviour of individuals, teams and enterprises. BehaviourLab is a joint venture between Pure CSR Consulting and GreeNudge, where we use insights from the behavioural sciences, specifically behavioural economics and psychology, to provide businesses, organisations and policy-makers with a deeper understanding of human decision-making processes. These insights can then be used to design and implement effective interventions that drive behaviour aligned with a sustainability strategy and the UN Sustainable Development Goals.


BehaviourLab brings science out of the laboratory and into the real world to design and implement scalable, evidence-based behavioural change interventions in your value chain. 

Business Meeting


We design and manage behavioural change projects with clients to maximize project outcomes.  Find out more about our project methodology here.



We provide advice and guidance to clients on how to leverage behavioural science in their own behavioural change projects.  Contact us to discuss your needs.



We build your team´s competence through high impact training . To learn more about our training portfolio or register on a course, click here. To discuss bespoke training for your team, please contact us.



© 2019 BehaviourLab. BehaviourLab is a collaboration between Pure CSR Consulting AS and GreeNudge Health AS.